Your logo is one of the first things people notice when they land on your website; it’s the face of your brand and your digital signature. Whether you're running a blog, a business site, or an online store, having the right header logo in place makes your site look polished and trustworthy.
But if you’re new to the platform, Changing logo in WordPress, something as simple as updating that image in the corner, can feel weirdly complicated. Where do you find the Site Identity settings? What is the ideal logo size to avoid a pixelated look? And why does it sometimes not show up correctly after you hit publish?
Don’t stress as you can change logo in WordPress, which is actually super simple once you know where to look. In this step-by-step guide, we’ll walk you through exactly how to upload and replace your brand imagery. We will cover how to use the WordPress Customizer for classic WordPress block themes , how to manage your logo aspect ratio, and how to navigate the Site Editor for newer block-based designs.
Step-by-Step Guide to Changing logo in WordPress
Changing your logo in WordPress might sound technical at first, but it’s actually very simple once you know where to look. Whether you want to update your brand identity, redesign your website, or fix a blurry logo, WordPress makes it easy to upload, replace, and customise your site logo without any coding.
Step 1: Log in to Your WordPress Dashboard
The first step is to access your WordPress admin dashboard, where all website settings and customisation options are managed.
What to do:
- Open your web browser and type: yourdomain.com/wp-admin
- Enter your WordPress username and password.
- Click the Log In button.
The WordPress dashboard is the control centre of your website. From here, you can manage themes, plugins, pages, posts, and design elements, including your website logo.
Step 2: Navigate to the Appearance
Once you’re inside the dashboard, look at the left-hand sidebar menu and follow this path:
Appearance → Customize
This will open the WordPress Customizer, which displays a live preview of your website while you make changes. The Customizer allows you to visually edit your website’s design in real time. You can change colors, fonts, menus, layouts, and most importantly, your site logo without affecting your live website until you publish changes.
Step 3: Locate "Site Identity" or the Header Block
Inside the Customizer, look for the Site Identity option and click on it.
You’ll find:
- Site Title (your website name)
- Tagline (your site description)
- Site Icon (favicon)
- Logo / Site Logo
You’ll see an option labelled “Site Logo” or simply “Logo.”
The Site Identity section controls your website’s branding. This is where you upload, update, or replace your logo in WordPress.
Step 4: Upload or Replace Your Logo
Click the “Select Logo” button.
You’ll be redirected to the WordPress Media Library, where you can:
- Upload a new logo image from your computer, or
- Select an existing image already uploaded to your site
Here are the supported file formats:
PNG is best for transparent backgrounds and professional logos
JPG/JPEG is good for large images
SVG is supported by your theme or plugins
Step 5: Adjust Logo Size and Appearance
After uploading your logo, WordPress may allow you to crop or resize it.
Depending on your theme, you may also be able to:
- Adjust logo size
- Change alignment or position in the header
- Customise header layout
- Recommended logo size for WordPress: 200 × 100 px
- Proper logo size ensures your logo looks sharp and responsive on all devices,
- including desktops, tablets, and mobile phones.
Step 6: Save and Publish Your Changes
Once your logo looks perfect in the live preview, click the “Publish” button at the top of the Customizer.
Alternate Ways to Change Logo in WordPress
While the Site Identity method is the standard, it doesn't always work for every theme or custom layout. If the "Customise" button is missing or your logo isn't updating, you can use these alternate methods for Changing logo. Here are the alternate methods for Changing logo in WordPress:
Changing Logo in WordPress using Template Editor
If you are using a modern Block Theme, the traditional "Customizer" is replaced by the Site Editor. This method gives you much more control, allowing you to place the logo anywhere in your header template.
Here is how to use the Template Editor for Changing logo in WordPress.
Step 1: Open the Site Editor
From your WordPress dashboard, navigate to Appearance > Editor. This will launch the Full Site Editing (FSE) interface.
Step 2: Access the Header Template Part
You can edit the logo by clicking directly on your site’s preview, but the most reliable way is through the navigation menu:
Click on Patterns.
Under the "General" or "Header" category, select your Header template part.
Click the Edit (pencil icon) to enter the isolated template editor.
Step 3: Insert or Select the Site Logo Block
Once inside the header:
If a logo exists, then click on it. You will see a toolbar appear above the image.
If no logo exists, then click the + (Block Inserter) icon and search for "Site Logo." Drag and drop it into your header layout.
Step 4: Upload and Replace the Image
Click the Replace button in the block toolbar. This opens your Media Library.
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Upload: Choose a high-quality transparent PNG or SVG from your computer.
- Select: Choose an existing image from your library.
Once selected, look at the Settings sidebar on the right. Ensure you add Alt Text for SEO and check the "Link logo to home" toggle to improve user navigation.
Step 5: Fine-Tune the Dimensions
The Template Editor allows for precise control over the logo width and aspect ratio:
-
Manual Resize: Use the blue drag-handles on the image to resize it visually.
- Sidebar Settings: Under the Styles (half-moon icon) tab in the sidebar, you can set a specific pixel width to ensure the logo stays consistent. Click the Desktop icon at the top and switch to Mobile to ensure the logo doesn't crowd the navigation menu on smaller screens.
Step 6: Save the Template
Click Save in the top right corner. WordPress will ask if you want to save changes to your "Header" template part. Confirm by clicking Save again.
Changing Logo in WordPress using Custom CSS
When the built-in settings fail, changing logo in WordPress using Custom CSS is the ultimate "power move." This method allows you to force a new image, override theme restrictions, or even display a different logo for specific screen sizes without touching the PHP files. Here is the technical breakdown of how to swap or tweak your branding using code.
This method is used when you want to bypass the WordPress Site Identity settings entirely. It uses the content property to swap the source file at the browser level. Follow these steps to replace the default WordPress logo on your login screen:
- Log in to hPanel and open the File Manager.
- Navigate to: public_html → wp-content → themes.
- Open the folder of your active theme.
- Right-click functions.php and select Edit.
Scroll to the bottom of the file and paste the following snippet. This tells WordPress to use your custom image instead of the standard logo:
function my_login_logo() { ?>
<style type="text/css">
#login h1 a, .login h1 a {
background-image: url(https://yourdomain.com/path-to-your-logo.png);
height: 80px;
width: 320px;
background-size: contain;
background-repeat: no-repeat;
}
</style>
<?php }
add_action( 'login_enqueue_scripts', 'my_login_logo' );
- Replace the placeholder URL with the actual link to your logo (found in your Media Library).
- Click the save icon in the File Manager.
- Visit yourdomain.com/wp-login.php to see your new branding.
Tips for Choosing the Right Logo for Your Site
A logo isn’t just a pretty image it’s your brand’s identity packed into a tiny graphic. When changing logo in WordPress, let’s make sure it hits the right notes for both aesthetics and performance.
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Keep It Simple and Readable : Avoid overly complex designs or decorative fonts. Your logo should remain recognisable even at small sizes; think clarity over flair. A clean vector-style design ensures your brand remains legible on high-resolution screens.
- Use a Transparent Background (PNG or SVG) : Always opt for a transparent PNG or SVG file. This prevents the dreaded "white box" effect, allowing your logo to sit cleanly on any header background color or image.
- Prioritize Mobile-Friendly Design : Test how your branding looks on smartphones. If it’s too tiny or affects the mobile menu toggle, consider adjusting the logo width or using a mobile-specific version if your theme supports it.
- Match your Site’s Color Palette : Stick to colors that complement your website's CSS color scheme. A clashing logo can disrupt the user experience (UX) and make your site look unprofessional.
Common Mistakes to Avoid
Your logo might be small in dimensions, but technical errors can have a big impact on your SEO and bounce rate. Before you hit “Publish,” steer clear of these common slip-ups:
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Low-Resolution or Blurry Images: A pixelated logo instantly kills credibility. Always use high-resolution files. For the best results, aim for a Retina-ready version that is twice the size of your display area.
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Large File Sizes: Heavy image files tank your page loading speed. Before changing logo in WordPress, compress your file using tools like TinyPNG. Aim for a file size under 50–100 KB.
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Incorrect Aspect Ratio: A logo that is stretched or "squashed" looks amateur. Ensure you maintain the correct proportions during the cropping phase in the WordPress Media Library.
- Oversized Header Elements: A logo that dominates the screen can push your content "below the fold." Keep the header layout balanced; your logo should anchor the site, not overwhelm it.
Conclusion
Changing logo in WordPress is a quick and rewarding task once you know where to look. Whether you are navigating the traditional Customizer settings or utilising the modern Full Site Editor (FSE), WordPress provides a beginner-friendly platform to manage your visual identity without needing to touch a single line of code.
Your logo is often the first thing visitors notice, and WordPress Theme Bundle are designed to showcase branding elements prominently. As your brand grows, don’t hesitate to refresh your logo. A shift in colors, typography, or overall vibe can reflect progress and professionalism, helping your website stay aligned with your business goals.
Just remember that when you need to change logo in WordPress, you should carry that update across all your digital touchpoints. Sync your new imagery with your social media profiles, email signatures, and your Site Icon (Favicon) to ensure total branding consistency. A cohesive look across every platform builds the trust and recognition your brand deserves.
Frequently Asked Questions (FAQs)
1. Can I add a different logo for mobile in WordPress?
Yes, some themes and page builders (like Elementor or Astra Pro) allow you to upload a separate mobile logo. This is helpful if you want a more compact version that fits smaller screens better.
2. Why is my WordPress logo blurry?
Blurriness usually comes from uploading a low-resolution image or your theme automatically resizing it. Try uploading a higher-resolution logo (2x or 3x your display size) and let WordPress scale it down.
3. What size should my WordPress logo be?
There’s no one-size-fits-all, but a safe range is 200 x 100 pixels. Always check your theme’s documentation, and aim for a balance between quality and load speed.
4. Can I change the logo size in WordPress?
Yes, depending on your theme. Some themes offer a slider or input field in the Customizer to adjust logo width. For block themes, resizing can be done directly inside the site editor
5. My theme doesn’t show the logo I uploaded why?
Make sure you’ve saved and published your changes. If it still doesn’t appear, try clearing your cache or checking if the theme supports custom logos at all.
